Over at WebmasterWorld Tedster references an interesting short paper about creating your own search engine by Googler Anna Lynn Patterson. This document makes for a good read.
The founders of DMarc are leaving Google. That's the scoop from MediaPost's Erik Sass, who reports that brothers Chad and Ryan Steelberg, the company's founders, resigned amid tension over Google's approach to radio ad sales.
The Steelbergs joined Google when their automated radio ad placement company was acquired by Google a year ago for $102 million in cash plus the possibility of further payouts totaling up to $1.13 billion. If Valleywag's rumors are correct, the founders are now un
Semantic search startup Powerset has apparently licensed some natural language search technology developed at Palo Alto Research Center (PARC) in Silicon Valley, according to VentureBeat. Powerset's CTO, Ron Kaplan, is a former PARC scientist.
Want a snapshot of the day's search marketing news? Here we've collected today's top news stories posted to the Search Engine Watch Blog, along with search-related headlines from around the Web:
Two new search ad management platforms launched this week. One, from ChannelAdvisor, focuses on the needs of online retailers. The other, from iProspect, takes channels that were previously optimized in isolation and now manages them as a whole.
The New York Times reports today on a few new video ad creation and placement providers. We've known about Spot Runner for a while, but it seems the idea is spawning a handful of new providers.
It's clear that one of the advantages of Spot Runner and others is to bring television advertising within the grasp of the majority of small businesses (for which it has traditionally been cost prohibitive). But it's also notable how this can also help national advertisers more efficiently reach local audiences.
Jason Calacanis is back stirring the pot and bad-mouthing the SEO industry. As he did during his SES Chicago keynote, Calacanis is once again sharing his belief that "SEO is bull$#!t," and that all that is necessary to rank in search engines is to "make a clean page, good content?that should be enough."
This time, on his blog, Calacanis took offense to a video of a social media optimization firm, which Muhammed Saleem highlighted on his Pronet Advertising blog as the reason why social media sites hate SEOs, or at least their perception of SEOs.
Danny Sullivan has already ma
Actually, I don't have a strong objection to link bait. I do have a strong objection to the term, and its unfortunate connotations. The whole notion of baiting someone is not positive. And if you buy into the term, it becomes tempting to buy into bad ideas.
At its core, marketing your web site is about building trust, building a good reputation, and effective marketing techniques. The term "bait" makes the whole thing sound like a game, when marketing your web site needs to be serious business.
The term link baiting reminds me of that old phrase (that I also hated) "link popularity". Ugh. These terms make you think that the game is to get large numbers of links, and it's simply not true. Some of the strategies for getting large numb
With the launch of Lycos MIX (http://mix.lycos.com), a new bookmarking tool, Lycos users can pull video clips from a variety of different sources across the web (YouTube, MySpace,Yahoo Video, and others) into one playlist, creating a community around shared interests and topics.
I'd like to extend a warm welcome to our two new Search Engine Watch blog correspondents, Eric Enge and Grant Crowell. Both names are likely familiar to our readers, since both gentlemen have written articles for SearchDay, and have been around the SES circuit for years.
Eric Enge is president of Stone Temple Consulting, located near Boston. He will focus on issues like link building, Web analytics, and vertical search. He is also a co-founder of Moving Traffic, the publisher of City Town Info and Custom Search Guide. You've also likely seen some of our posts linking to interviews on his excellent Stone Temple Blog.
Miva announced today it has a restructuring plan that calls for a 20% reduction in its workforce. The company that evolved from the merger of FindWhat and ESpotting a couple of years ago expects to complete layoffs by May 2007, according to an Adotas report today.
Miva CEO Peter Corrao said the work force reductions are "fundamental to achieving our turnaround goal for stabilizing cash and returning to positive operating margins."
Yahoo has unveiled a new data manipulation/mashup platform called Yahoo Pipes (although they seem to be currently clogged). According to Yahoo, "Pipes is a hosted service that lets you remix feeds and create new data mashups in a visual programming environment. The name of the service pays tribute to Unix pipes, which let programmers do astonishingly clever things by making it easy to chain simple utilities together on the command line."
This is beyond my capacity to properly explain at the moment, and I have tons of more search-related things to cover today, so I'll leave this one to others who know what they're talking about:
North American advertisers spent $9.4 billion on SEM in 2006, with $8 billion, or 86 percent of that going to paid search, and $1.1 billion, or 12 percent of overall spending to SEO. Those are the latest numbers from SEMPO's "The State of Search Engine Marketing 2006" report, released today.
We dig deeper into the results in today's SearchDay, but here are the top-line trends from the report:
- More than 76 percent of respondents take part in organic SEO activities, and 71 percent do paid search
- Participation in paid inclusion dipped to 20 percent, from 40 percent of respondents in 2005
- Both branding and direct sales continue to be top goals (both
Want a snapshot of the day's search marketing news? Here we've collected today's top news stories posted to the Search Engine Watch Blog, along with search-related headlines from around the Web:
Understanding the way search engineers think can help you decide whether or not a new idea is worth trying. Knowing when you are taking risks, or making the decision to avoid them, can help scale your search engine marketing strategy to new heights. Eric Enge assumes the role of search engineer in today's SearchDay.
http://blog.seesaa.jp/tb/33326901
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