Frame or Be Framed
George Lakoff is a professor at U.C. Berkeley Linguistics Department. He’s written a book called Don’t Think of an Elephant His message in this interview concerns how Republicans appear to be good “framers” and Democrats are lousy ones. Here are...
A Comment on Comments
Here is an interesting juxtaposition. First, I read The Availability Heuristic in the Classroom: How Soliciting More Criticism Can Boost Your Course Ratings by Craig R. Fox, UCLA Anderson School and Department of Psychology. In this study, two groups of...
Powerset Series A Funding Party
Powerset had party last Saturday night to celebrate our Series A funding! The party took place at Frisson, a trendy bar/restaurant in San Francisco's financial district. We wound up with perhaps 500 people attending, completely filling up the space (and...
Barney interviewed by Bambi Francisco on Marketwatch about PARC/Powerset deal
Bambi Francisco, from Marketwatch, interviewed me last Friday about the PARC/Powerset strategic deal announcement. The video is now available. We discussed the following questions: How fundamental is the PARC technology to Powerset? What are the financial terms of the deal?...
Debatepedia cures premature neutrality (David Weinberger)
Wikipedias policy of neutrality sometimes forces resolution when wed rather have debate. Yes, competing sides get represented in the articles, and the discussion pages let us hear people arguing their points, but the arguments themselves are treated as stations on the way to neutral agreement.
So, theres room for additional approaches that take the arguments themselves as their topics. Thats what Debatepedia.org does, and it looks like its on its way to being really useful.
Like Wikipedia, anyone can edit existing content. Unlike Wikipedia, its topics are all up for debate. Each topic presents both sides, structured into
Wordpress Envy
Fred Wilson has coined a phrase I think I am going to use alot Wordpress Envy.
As a pressie myself, I suppose I am biased.
As a pressie myself, I suppose I am biased.
Google Plans AdWords Algorithm Change; Expects Complaints
I just got off the phone with Googles Nick Fox, Senior Business Product Manager for Ad Quality, and got the scoop on the upcoming changes to the AdWords Quality Score.
As we reported earlier today, Google is indeed planning a change to the Quality Score, with two major updates.
The addition of a new column in AdWords campaigns, [...]
As we reported earlier today, Google is indeed planning a change to the Quality Score, with two major updates.
The addition of a new column in AdWords campaigns, [...]
Newspapers Outperforming TV in Video Ads
It’s true: newspapers are outperforming TV in video ads. In 2006, newspapers websites sold $81 million in local online streaming video advertisements. Local TV broadcasters websites sold only $32 million. Even taken with the other $48 million spent on online video advertising, it’s not much compared to the advertising industry total of [...]
Time to Say Goodbye to the NoFollow Tag?
Over at SEJ, Loren provides 13 reasons why the NoFollow tag simply sucks. My favorite?
Linking to someone with a NoFollow attribute is a sign of not trusting them. It’s like reaching to shake someone’s hand, but stopping to put on a pair of latex gloves.
Lorens also turned off the default nofollow for links in comments. [...]
Linking to someone with a NoFollow attribute is a sign of not trusting them. It’s like reaching to shake someone’s hand, but stopping to put on a pair of latex gloves.
Lorens also turned off the default nofollow for links in comments. [...]
Google Sharing AdWords Quality Score?
According to an email received by Shimon Sandler, Google is gearing-up to start letting AdWords advertisers see their Quality Score.
we’re making improvements to the way that we evaluate the Quality Score to set minimum bids for keywords. First, we will be launching an optional Quality Score column to provide you with more transparency into the [...]
we’re making improvements to the way that we evaluate the Quality Score to set minimum bids for keywords. First, we will be launching an optional Quality Score column to provide you with more transparency into the [...]
E-mail Love Fest One-sided
In honor of Valentines day: e-mail marketing is part of a love triangle. Perhaps that might more accurately be described as a love-hate triangle.
Marketers remain hopelessly devoted to the medium. E-mail marketing was chosen as the #1 most important advertising media in 2007 according to an informal survey of 1500 marketing professionals conducted [...]
Marketers remain hopelessly devoted to the medium. E-mail marketing was chosen as the #1 most important advertising media in 2007 according to an informal survey of 1500 marketing professionals conducted [...]
Google misspells its own name?
Google wishes us all happy Valentines day with a chocolate covered strawberry. People are saying Google spelled its name wrong: no L. (Its like a Christmas joke for Valentines day!)
And yes, it does look that way at first glance. Im willing to give them the benefit of the doubt and say that [...]
And yes, it does look that way at first glance. Im willing to give them the benefit of the doubt and say that [...]
Lenoir Officials Defend $260 Million Tax Incentives to Google
It seems theres been a lot more interest in the tax breaks to Google, since we learned the search engine could receive as much as $260 million in incentives for building in North Carolina.
Today, Lenoir and Caldwell County officials fight back against the critics, arguing why having Google build a data center is great for [...]
Today, Lenoir and Caldwell County officials fight back against the critics, arguing why having Google build a data center is great for [...]
Google AdWords for Podcasts?
Business Week takes the time to catch-up with the Podcast industry and see what progress has been made to try and monetize the medium.
It seems like things have been very quiet over the past year or two. I recall all of the hype surrounding podcasts - I even attempted one myself - but podcasting [...]
It seems like things have been very quiet over the past year or two. I recall all of the hype surrounding podcasts - I even attempted one myself - but podcasting [...]
Pheedo Bringing Your RSS Feed to Ads
Pheedos new FeedPowered advertising platform offers to take any RSS feed and turn it into a dynamically updated ad unit (see their site for live examples). Where can you run the ads?
You can run your FeedPowered ad on targeted sites across Pheedos network of publishers. Alternatively, you can distribute FeedPowered advertising into just about any [...]
You can run your FeedPowered ad on targeted sites across Pheedos network of publishers. Alternatively, you can distribute FeedPowered advertising into just about any [...]
A Complete Guide to Online Video
Hats off to Read/WriteWeb for their outstanding compilation of companies in the online video space.
This is definitely something to go in your bookmarks, with info on:
Video Sharing
Intermediaries
Video Search
Video eCommerce
Video Editing & Creation
Rich Media Advertising
P2P (Peer To Peer)
Video Streaming
Vlogosphere
Good stuff!
This is definitely something to go in your bookmarks, with info on:
Video Sharing
Intermediaries
Video Search
Video eCommerce
Video Editing & Creation
Rich Media Advertising
P2P (Peer To Peer)
Video Streaming
Vlogosphere
Good stuff!
Election ‘08: the Internet Campaign
Weve already covered the PPC campaign for Election 2008. The candidates are making more headway in their Internet campaigns every day. From blogs to online video to MySpace profiles to their own social media networks, its clear that anyone whos serious about the presidency in 08 has hired someone who knows their Internet [...]
Google Hands Over YouTube User Info to Court
If you think youre safe behind your YouTube username, think again.
ASPnews.com is reporting Googles YouTube has complied with subpoenas issued by the U.S. District Court in Northern California, and turned over the identities of two users who illegally uploaded entire episodes of 24 prior to its broadcast and DVD release.
We intend to use the information provided to [...]
ASPnews.com is reporting Googles YouTube has complied with subpoenas issued by the U.S. District Court in Northern California, and turned over the identities of two users who illegally uploaded entire episodes of 24 prior to its broadcast and DVD release.
We intend to use the information provided to [...]
Raleigh Online Reputation Management Panel
If youre anywhere near Raleigh on Wednesday February 21st, be sure to drop by the Exploris center for a TIMA panel on Social Media Marketing/Reputation Management.
Ill be joined by Lenovos David Churbuck, Crossroad PRs Cindy Akus and moderator Nathan Gilliatt. Its an informal panel discussion, so well have plenty of opportunities to answer your questions. [...]
Ill be joined by Lenovos David Churbuck, Crossroad PRs Cindy Akus and moderator Nathan Gilliatt. Its an informal panel discussion, so well have plenty of opportunities to answer your questions. [...]
Mobile Search Not That Hot?
A recent UK survey of mobile phone users suggests that there may be no where near the amount of people using their cell phones for search, as believed.
Just 20% of UK subscribers actually search for content on the mobile internet, despite an industry perception that 89% do, according to research released today, from the Mobile [...]
Just 20% of UK subscribers actually search for content on the mobile internet, despite an industry perception that 89% do, according to research released today, from the Mobile [...]
